The ICE BEAR logo features a polar bear that embodies the brand’s DNA. Its rounded head and clean lines capture the polar bear’s natural strength as an expert in polar survival, while its slightly raised mouth conveys the friendliness of a reliable partner.

Our commitment is reflected in the design details:

Ice Crystal Angularity: The transparent gradient treatment on the ear tips and shoulders simulates the texture of condensed ice crystals, echoing the core function of cooling and symbolizing the brand’s pursuit of pure quality, like ice crystals.

Warm Brown Pupils: Unlike the traditional polar bear’s cold eyes, we use light brown pupils to convey a sense of warmth and protection. We not only provide cooling, but also understand the deep-seated needs of people and pets for comfortable companionship.

Blue and White Primary Colors: The base color uses a gradient of deep sea blue (symbolizing expertise and trust) and icy white (symbolizing purity and coolness). This not only aligns with our dual business model of cooling and warming, but also reflects the “stable and warm” temperament cultivated by our 16-year history as a foreign trade factory.

The Significance of the Logo: It is more than just a visual symbol; it embodies our brand promise. Just as polar bears protect the polar ecosystem, we protect every need for cooling; just as ice crystals blend into summer, we silently integrate into the lives of you and your pets.

In 2007, in a 200-square-meter factory in Nanchang, several foreign trade engineers specializing in refrigeration materials gathered to discuss: “Why do pet cooling mats always cause sweating in the summer? Why can’t people achieve long-lasting, constant temperature using cooling mats?” At the time, China’s manufacturing industry was transitioning from “OEM” to “smart manufacturing,” and overseas demand for dual-use cooling solutions for both humans and pets was already emerging. We keenly grasped the point: cooling shouldn’t be a “compromise feature” but rather a “comfort that understands people.”

Thus, ICE BEAR’s original mission was born: to use industrial-grade R&D capabilities to create practical cooling solutions for everyday living.

For the first three years, we immersed ourselves in the lab: testing 27 phase-change materials, optimizing the air pore density of pet mats, and adjusting the contact temperature of human cooling mats (ultimately landing on the “golden cooling value” of 26°C ± 1°C).

In the fifth year, we entered the Canton Fair with the first batch of our independently developed “bionic ice core” pet cooling mats and “circulating water cooling” human cooling mats, unexpectedly securing orders from three overseas pet supermarket chains. It turns out that the “heat anxiety” faced by pet owners and outdoor workers worldwide is even more intense than we imagined.

Sixteen years later, we’ve grown from a small factory of three to a comprehensive industrial and trading enterprise with 12 specialized production lines and a 50-person R&D team. We’ve served over 200 B2B clients in Europe, America, and Southeast Asia, but we always remember: Behind every logo is a family or pet in need of cool protection.

The core of OUR Origin: It’s not simply a “factory-to-brand” transformation; over 16 years, we’ve ingrained “solving user pain points” into our DNA.

“Mom, the dog is sticking out his tongue again.”

“Outdoor camping, the mat gets too hot to sit on after just half an hour.”

“The kitten curled up in the pet carrier and refused to move.”

These tiny bits of “heat” were once the starting point of our product development and continue to drive our product iterations.

ICE BEAR doesn’t believe in sacrificing comfort for cooling.

Cooling mats for pets must be waterproof and scratch-resistant, yet soft enough for cats to lie on.

Ice silk mats for people shouldn’t be too cold to irritate the skin, nor too cold to trap sweat and become sticky.

All materials must be SGS safety certified, because we know: cooling sensations on the skin must be absolutely safe.

Over the past 16 years, the most heartwarming comments we’ve received aren’t “The product is great,” but rather: “After using your cooling mat, my dog ​​finally wants to take naps with me on the balcony.” “The negative review rate for a client’s pet carrier has dropped by 40% since they added the ICE BEAR mat.”

This reassures us that a good cooling product is an invisible guardian—it doesn’t boast about technology, but quietly brings a little more peace to every summer.

Moving forward, ICE BEAR will continue to focus on “cooling for both people and pets,” leveraging its solid foundation in both industry and trade to become a “cooling partner” for families around the world. After all, our greatest strength has never been “selling coolness” but “understanding heat.”

The essence of our brand story: Using scenario-based narratives to build emotional connections, allowing users to perceive the brand’s core values ​​of “understanding needs and warmth.”