Use coolness as a shield to protect every love
Our mission stems from 16 years of deep empathy for the heat—we’ve witnessed families huddled on the sofa in the summer heat, pets licking their paw pads in frustration, and outdoor enthusiasts’ backs soaked by the sun.
Bingbingxiong’s mission is to build a “comfort defense” with professional cooling technology: creating a “skin-friendly cooling” experience for people (from ice silk seat cushions to portable cooling clothing), and customizing “safe and secure” cooling spaces for pets (from breathable cool nests to car cooling mats).
We’re not just “cold cooling tools,” we’re “warm cooling companions”—enabling every family who loves life and every pet who needs companionship to find relaxation and peace of mind during the summer heat.
Become the global definer of cool living
Sixteen years of industry and trade experience have ingrained long-termism into our DNA. We adhere to four key tenets:
User pain points are the driving force behind our R&D: We don’t develop products in isolation, but rather engage with our customers. A veterinarian told us, “Dogs tend to be overheated in their bellies,” so we optimized the cooling pad’s hollowed-out design. Camping enthusiasts told us, “Portability is more important than appearance,” so we made the cooling pad into a foldable water bag.
Quality is the lifeblood of our products: From material selection to craftsmanship, we reject “merely”—human products rely on food-grade ice silk fabric, while pet products use scratch-resistant, eco-friendly mesh. Every product undergoes a 48-hour high-temperature test and a pet chew test before leaving the factory.
Innovation is the courage to break boundaries: From traditional ice packs to smart temperature-controlled pads (temperature control via a mobile app), from single-function cooling systems to cooling systems that can be shared by both people and pets, we’re constantly wondering, “Can we make cooling more user-friendly?”
Responsibility is a gentle response to the world: To our users, we promise “lifetime after-sales service”; to our employees, we offer a “skills development program”; and for the environment, we’re gradually transitioning to biodegradable packaging. Cooling isn’t about consumption, but about “coexisting with the world.”
Take the original intention as the yardstick and become a rooted cool brand
Over the next 16 years, we aim to be more than just a “factory selling cooling products”—we aim to be a “brand redefining coolness”:
Let ICE Bear become synonymous with “coolness”: Our products are available in New York lofts, Tokyo pet cafes, and Australian ranches, becoming every family’s “first choice for summer.”
Transforming cooling from “passive heat avoidance” to “active cooling”: We’ll launch a “customizable intelligent temperature control system” that automatically adjusts the mat’s temperature based on the user’s body temperature and pet’s breed; and we’ll develop “plant-based cooling materials” to make cooling more environmentally friendly.
Make “cooling for people and pets” a normal part of life: We’ll develop a “home cooling ecosystem”—from smart mats in the living room, to pet cooling sprays on the balcony, to connected temperature control in the car—allowing people and pets to share in the coolness of every moment.
Ultimately, our goal isn’t to “sell more products,” but to “help more people love every summer.”