ICE BEAR Development History | Sixteen Years: Anchored by Temperature, From a Small Nanchang Factory to a Global Cooling and Thermal Protection Service Provider
​2008-2014: Starting with “a Cushion,” Establishing Roots with Craftsmanship

On May 12, 2008, founder Jiang Gongqi established the Nanchang Winter Warm, Summer Cool Cushion Factory in a small 300-square-meter workshop in Nanchang, driven by the original intention of “creating practical products that truly address the pain points of high temperatures.” Without advanced equipment, the team had only five workers, three injection molding machines, and a simple obsession: “Reduce the sweat of outdoor workers in the summer.”

Initially, the company focused on essential needs: targeting taxi drivers, couriers, and other outdoor workers. Its first “thickened memory foam sun-resistant seat cushion” quickly became popular among Nanchang’s taxi community due to its “no heat, no stuffiness” characteristics. That year’s revenue exceeded 1.2 million yuan. In March 2012, our product was awarded the “Most Potential Market Award” by the Jiangxi Provincial Department of Commerce for its “low-cost, efficient temperature control technology” and consistent quality control. This was our first official recognition of our “locally rooted product development.”

In March 2014, seizing the burgeoning opportunities of cross-border e-commerce, we officially entered the European and American markets. Our first “outdoor picnic cooler,” designed for American families, was ideal for courtyards and could maintain cold temperatures for six hours. We received our first small-batch order from the American home furnishings chain Lowe’s, marking our first step into globalization. In December of the same year, to align with our transition from product to brand, we changed our name to Nanchang Bingbingxiong Cooling and Heating Home Furnishings Co., Ltd. “Bingbingxiong” signifies “protecting every family’s little joys with icy warmth,” marking a pivotal transition from a contract manufacturer to a private label service provider. 2015-2019: Driven by R&D and marketing, we transitioned from a “single product” to a “scenario-focused solution.”

In 2015, we invested 8 million yuan to expand our factory to 5,000 square meters, introducing a fully automated injection molding line and an ERP management system. This enabled us to visualize the entire process from raw materials to production to quality inspection. This reduced the production cycle for a single product from 15 days to 7, increasing production capacity by 40% and paving the way for large orders.

That same year, our R&D team achieved breakthroughs in gel phase change energy storage technology, launching the first pet cooling pad. Utilizing FDA-certified food-grade gel, it’s safe and non-toxic, providing 12 hours of continuous cooling. Within three months of its launch on Amazon, it entered the top 10 pet cooling products and remains a global hit.

In 2017, we custom-developed a sun-resistant, waterproof outdoor cooling backpack designed for the Middle East’s scorching temperatures of 45°C+. Built with phase change material, it provides a cooling sensation for outdoor workers for 4-6 hours, earning us the annual supplier status from Saudi Arabia’s Souq e-commerce platform. In 2019, we established the Overseas Market Research Institute and launched a variety of cooling solutions for various scenarios, including the “Home Cooling Kit” and the “Pet Travel Cooling Pack.” Our customer repurchase rate rose to 52%, and annual revenue exceeded 80 million yuan. We are no longer just a “factory selling products,” but a “solution provider that understands specific scenarios.” 2020-2025: Reform Breaks the Gap: From “Industry-Trade Integration” to a “Digital Thermal Protection Brand”

2020 marked the beginning of our “Year of Reform”:

Factory Upgrade: In June, we relocated to the Xiaolan Economic Development Zone in Nanchang for the fifth time. The new 12,000-square-meter facility introduced an MES intelligent manufacturing system and a smart warehousing center. Production capacity has tripled, and the defect rate has been reduced to less than 0.3%, achieving a complete transformation from “traditional factory to smart factory.”

Channel Transformation: We launched a “two-pronged approach”: ① We deepened our presence on Alibaba International Station, launched the “RTS Express Shipping Channel,” and introduced “small-batch customization” for small and medium-sized B-to-B customers, resulting in a 60% year-on-year increase in orders. ② We launched the development of our independent website, focusing on “temperature solutions.” We developed a content system encompassing “technical knowledge + case studies + customer testimonials.” Through SEO targeting over 200 keywords, including “pet cooling pad manufacturer” and “portable cooling solutions,” our website’s monthly average unique visitors increased from 0 to over 20,000, with independent website customers accounting for 35% of our total visitors.
In 2021, the company focused on the smart sector:

Established an “Intelligent Temperature Control Laboratory,” collaborated with Nanchang University to develop “AI Adaptive Temperature Sensing Technology,” and launched the first smart PCM cooling vest, a new favorite in high-end homes and offices in Europe and the United States, with sales exceeding 100,000 units that year.

Upgraded its pet product line with the launch of a smart pet cooling pad. Built-in temperature and humidity sensors, it integrates with the app to provide overheating warnings, securing ODM orders from 15 North American pet brands.

In 2022, the company implemented its ESG strategy: achieving ISO 14001 environmental management system and BSCI social responsibility certification, becoming a “responsible supplier” in the eyes of European and American customers.

In 2023, the company expanded into emerging markets:
Targeting the hot and humid climates of Latin America, the company launched an “anti-mildew and antibacterial cooling cushion,” securing an order from Brazil’s Magazine Luiza.

Became Amazon’s “recommended supplier in the pet cooling category,” achieving annual revenue exceeding 150 million yuan. In 2024-2025, we will focus on “Smart + Green”:

Developing a “Water-Circulating Cooling Labor Protection Series”

Expanding overseas warehouses to five (Vietnam, South Korea, Saudi Arabia, Japan, and the United States), achieving “72-hour local delivery”;

Launching the “IceBear Temperature Protection Program”

Sixteen years have passed, but our capabilities have changed, our original aspirations remain unchanged.

From a small factory in 2008 to a fully integrated industrial and trade brand with a smart factory and presence in over 80 countries by 2025, IceBear’s growth is rooted in our commitment to “doing the smallest things to perfection.”

It’s founder Jiang Gongqi’s continued habit of personally testing every new product;

It’s the R&D team’s three-month lab journey to optimize 0.1°C temperature control accuracy;

It’s the overseas after-sales team’s perseverance in holding cross-time zone meetings at 3 a.m. to resolve customer issues.

In the future, we will continue to be “global temperature protectors.”

With smart cooling at its core and green responsibility at its foundation,

Let IceBear… BEAR’s warmth is entering the daily lives of more families and their furry friends.

Not all cooling products are called “ICE BEAR.”

Because we understand your need for peace of mind.